Content Marketing
Content marketing is a marketing strategy that revolves around the creation, execution and distribution of content to a target audience in order to generate new traffic to your business. With content marketing, you grab the opportunity to easily get in touch with your target audience and create awareness of your brand among them.
Content marketing is a great solution when it comes to offering brand value and also to get customers who are interested to buy your products and services. With accurate marketing strategy, you not only get the opportunity to build trust and relationship with your customer but also witness the higher conversion rate!
What should my content marketing strategy include
1. Set Your Mission and Your Goals–A good starting point for your content strategy plan is to set out a content marketing mission statement. This is a brief statement that makes it easier to focus on what’s important – and what’s not – in creating your content so your content marketing strategy stays on track.
2.Your business case for innovating with content marketing– By communicating your reasons for creating content, the risks involved, and your vision of what success will look like, you are much more likely to gain executive support for your strategy — and to get permission to make a mistake here and there as you figure out what works best for your business.
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3.Your business plan for content marketing– This covers the goals you have for your content program, the unique value you are looking to provide through your content, and details of your business model. It also should outline the obstacles and opportunities you may encounter as you execute your plan.
4.Your audience personas and content maps– This is where you describe the specific audiences for whom you will create content, what their needs are, and what their content engagement cycle might look like. You may also want to map out content you can deliver throughout their buyer’s journey in order to move them closer to their goals.
5.Your brand story– Here, you characterize your content marketing in terms of what ideas and messages you want to communicate, how those messages differ from the competition, and how you see the landscape evolving once you have shared them with your audience.
6.Your channel plan– This should include the platforms you will use to tell your story; what your criteria, processes, and objectives are for each one; and how you will connect them so that they create a cohesive brand conversation.
TOP BENEFITS OF CONTENT MARKETING
- Build brand awareness, trust and loyalty – people consuming your content will start to build an impression of your brand. Publishing informative, well-researched content means your business will be seen as authoritative and trustworthy. The more your audience rely on you for information, the more likely they will be to buy from you.
- Reach an audience who may avoid ads – See branding for youusing content rather than traditional advertising can help you reach potential customers who may use ad blocking software or actively avoid or ignore traditional advertising.
- Keep costs down – there are no media placement costs and most work can be done in-house. This means your spend can be kept low.
- Support your other marketing tactics – good content is important for the success of many other marketing tactics, such as search engine optimisation, social media and public relations.
Content marketing can help you engage your audience and build relationships, ultimately boosting sales. However, there may be certain challenges. These include thinking of good content ideas and finding the time to write it.
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As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
